SANTA MONICA Calif. Monday nights used to be dead at JiRaffe, a Cali-French outpost here owned by chef Raphael Lunetta. While diners scrambled for one of its 80 seats Thursday through Saturday, on Mondays “they wouldn’t come near us,” Lunetta says. With a $65-per-person check average, Lunetta knew price was part of the issue, so he considered how to increase value for customers without killing profits. The result was Bistro Mondays, a night when JiRaffe’s white tablecloths are ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.