The genesis of Chick-fil-A’s Char-grilled & Fruit Salad, a Menu-Masters winner for “Best Menu/Line Extension,” goes back many years and speaks volumes about customer input. In the early 1990s, Woody Faulk, the chain’s vice president of brand development, read a newspaper article about eating more healthfully at quick-service restaurants. A customer, talking about Chick-fil-A, said, “Their salads are really boring, mundane and not very interesting.” “That was a spear to my ...

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