DALLAS Chili’s Grill & Bar is firing up its “Baby Back” ribs jingle, which has been on sabbatical since 2006, to help the 1,400-unit casual-dining chain drive traffic and introduce new burger and rib cooking techniques. Part of the new marketing campaign will include luring Chili’s fans to create their own versions of the jingle to be submitted on Facebook and Twitter, though details of that part of the campaign are still being determined, said Chili’s spokeswoman Stacey Sullivan.The ...
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