Four foodservice brands are among the first 20 or so businesses to sign up for Facebook Deals, a service that enables marketers to reward Facebook users who “check in” at restaurant and retail outlets using the Places feature from their mobile phones. Alamo Drafthouse Cinema, Chipotle Mexican Grill, McDonald’s and Starbucks Coffee will be able to access Facebook’s hundreds of millions of users and push out offers or perks to customers who are physically in their ...
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