IRVING Texas CEC Entertainment has agreed to limit how it markets its Chuck E. Cheese's family-restaurant brand to kids, joining McDonald’s and Burger King in pledging to self-regulate kid-focused advertising. CEC took the action in response to a letter from U.S. Rep Edward J. Markey, D-Mass., who asked CEC, Yum! Brands Inc. and three other food companies to restrict their marketing to kids. Markey is chairman of the House Subcommittee on Telecommunications and the Internet.CEC ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!