Church’s Chicken is the latest restaurant chain to tie a promotion to a movie release during the holidays. The 1,700-unit quick-service chain has launched a national sweepstakes tied to “Joyful Noise,” a film about a national church choir competition starring Queen Latifah and Dolly Parton that will debut in theaters on Jan. 13. Church’s senior vice president of brand marketing Joel Bulger said this was the chain’s first movie promotion under its current ...
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