CKE Restaurants Inc., parent company to the Carl’s Jr. and Hardee’s quick-service chains, has switched advertising agencies. Citing concern about the recent direction of advertising under Los Angeles-based agency David&Goliath, Carpinteria, Calif.-based CKE has shifted creative duties to 72andSunny, another Los Angeles-based firm that has also served as the company’s digital agency of record since June 2009. Last year, 72andSunny also participated in CKE’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?