Burger King revealed Thursday a detailed look at its much-touted line of nine new breakfast items, which the No. 2 burger chain calls “its largest menu expansion ever,” as well as the new marketing campaign surrounding the items. The Miami-based chain’s corporate innovation chef, Jason Sullivan, described the new items in detail at a press conference Thursday in New York City. The breakfast bowl: The item includes roasted potatoes, grilled onions and peppers, sausage, a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.