Should you doubt the payoff of local-store marketing, consider this rousing endorsement. At an elementary school dinner during a simulated quiz show, a group of enthusiastic fifth graders was asked, “What two companies supply the pizza for school lunch on Thursdays?”Without missing a beat, the group shouted out to a cafeteria crowded with parents, teachers and other adults that can be swayed in their purchasing decisions, “Domino’s and Papa Gino’s!”The answer was correct, proving that the ...

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