An increasing number of quick-service chains have turned to taste tests recently in an attempt to give their ad campaigns a little more zest. But some experts warn that such tactics could end up leaving a bad taste in consumers’ mouths if not executed carefully. Wendy’s promoted its new Natural-Cut French Fries by advertising its victory over McDonald’s fries in a national taste test. Meanwhile, sister chain Arby’s conducted its own taste test for the Market Fresh ...
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