An increasing number of quick-service chains have turned to taste tests recently in an attempt to give their ad campaigns a little more zest. But some experts warn that such tactics could end up leaving a bad taste in consumers’ mouths if not executed carefully. Wendy’s promoted its new Natural-Cut French Fries by advertising its victory over McDonald’s fries in a national taste test. Meanwhile, sister chain Arby’s conducted its own taste test for the Market Fresh ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?