Chain restaurant operators must understand consumer motivation for dining out, rather than observing what customers like to order, to continue post-recession sales momentum, a Technomic presentation finds. The “Insights Beyond Trends” presentation by Matthew Mandeltort, senior consultant for the Chicago-based research firm, was given at the Wisconsin Restaurant Expo in Milwaukee, Wis. “Trends are great, but have a limited utility,” Mandeltort said. “For a while, ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.