Chain restaurant operators must understand consumer motivation for dining out, rather than observing what customers like to order, to continue post-recession sales momentum, a Technomic presentation finds. The “Insights Beyond Trends” presentation by Matthew Mandeltort, senior consultant for the Chicago-based research firm, was given at the Wisconsin Restaurant Expo in Milwaukee, Wis. “Trends are great, but have a limited utility,” Mandeltort said. “For a while, ...

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