Los Angeles-based Ace Metrix found that relevant and informative ads scored high in its ranking of the top 20 restaurant commercials of 2010. Ace Metrix gave the ads an Ace Score based on consumers rating of the commercials’ watchability and persuasiveness. Conveying the desirability of menu items also contributed to higher Ace Scores. Advertising research compiled for the restaurant sector year-to-date showed that operators wanting to get the most bang for their marketing buck need to ...
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