Fast-casual operators tweak service styles, upgrade ambiance to spur sales
For two decades fast-casual restaurants have grown steadily by siphoning customers from fast-food and casual-dining concepts with high-quality, affordable food. Now a growing number of fast-casual companies are changing their service styles and upgrading ambience to get ahead in the sales race — efforts that move them closer to their full-service brethren and could eventually redefine the niche. Boston Market grabbed headlines last fall when it replaced plastic plateware and utensils ...
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