LOS ANGELES California Pizza Kitchen on Monday launched its second annual Thank You Card program, a move to increase traffic by offering customers a chance to win prizes of up to $50,000 in cash on a return visit. The program, which company officials credited with lifting same-store sales during the second quarter of 2008, is scheduled to last through June 30. CPK will give out 2.7 million sealed envelopes containing a prize to customers at their more than 200 ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.