If you’re funny, people will like you and remember you.I don’t know whether that applies to human beings, but it does to commercials. Of the top five most-recalled and top five most-liked new TV spots for restaurant chains that broke during the third quarter — as tracked by IAG Research of New York — all but one was a humorous ad. The most-recalled commercial promoted Sonic Drive-In’s cranberry iced tea and featured the “married couple,” a variation of the Sonic spots with the ...
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