It’s a rare sandwich that, when offered by a burger chain, sells better than a burger itself. And while the BBQ Brisket Sandwich launched last summer by Culver’s Franchising didn’t outsell the BBQ Cheddar Burger that was part of the same promotion, it came close. On the other hand, the sandwich was successful enough to win this year’s Menu-Masters award for “Best New Menu Item Rollout.” “The brisket sandwich outperformed the ribs and was pretty ...
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