California Pizza Kitchen Inc.’s test kitchen in Los Angeles is part menu developer’s fantasy office and part playground for the 200-unit chain’s co-chief executives, Larry Flax and Rick Rosenfield. Every sparkling piece of top-of-the-line equipment found in a CPK restaurant kitchen is here and at the ready when inspiration strikes.Today, Flax is in the house creating a Korean-style barbecue pizza, a moment he regards as the “birth of a new dish.” In this delivery room, the doctor wears ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.