MINNEAPOLIS Dairy Queen will begin selling in August a Mini Blizzard, which is about half the size of its small 12-ounce signature frozen treat. Chief brand officer Michael Keller said the Mini Blizzard achieved high customer satisfaction ratings during testing in several markets over the past nine months. The smaller size and lower price point would create more perceived value with guests looking for more options, he added.“The new Mini size should really connect with customers during our ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.