Watching online videos of people dancing awkwardly to silly songs is one of America’s favorite ways to waste time. But Atlanta-based Moe’s Southwest Grill turned that pointless pastime into a big moneymaker with its second-annual Dance Your Queso Off contest. The contest asked fans to upload to the www.ilovequeso.com microsite videos of themselves expressing their love for Moe’s queso appetizer — a melted white-cheese dip — through interpretive dance. Videos ...
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