SPARTANBURG S.C. Denny’s Corp., battling negative same-store sales at its 1,541-unit family chain, replaced advertising agency Publicis Mid America with Goodby, Silverstein & Partners and said it would make a first-ever Super Bowl ad buy. GS&P of San Francisco will handle brand strategy, creative work and promotions, while media buying remains with Optimedia, according to sources at Spartanburg-based Denny’s. They said the new agency “is charged with re-energizing the Denny’s brand ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!