SPARTANBURG S.C. Denny’s is taking on quick-service restaurants and what it calls their “fake” breakfasts in an ad campaign designed to position the family-dining chain as the “king of the breakfast table.” The “Don’t Fall for Fake” campaign includes TV spots for the general and Hispanic markets, digital efforts, public relations programs, in-store merchandising and guerrilla marketing initiatives that all contrast Denny’s breakfast menu with the meals served by quick-service ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!