Denny’s has a reputation as a place for affordable American comfort food, but the 1,600-unit family dining chain is trying to expand its market with value meals, healthful menu items and a new marketing initiative. Two of its initiatives are its $2 $4 $6 $8 value meals and its Fit Fare program, which flags menu items that are low in fat and calories, high in protein or fiber, or a combination of the four. Nation’s Restaurant News recently discussed Denny’s marketing ...

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