With products like Fresh Apple Fries, low-fat milk and macaroni and cheese, Burger King Corp. is capitalizing on the trend towards healthier eating for children. The Miami-based chain recently reported that just five weeks after launching Fresh Apple Fries, a nonfried lookalike item served in paper French fry sleeves, more than 3 million portions of the Red Delicious shoestrings had moved as kids’ meal items, exceeding BK’s expectations by 85 percent. That result ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.