Despite all the attention focused on Americans’ expanding waistlines, dieting among U.S. adults is at an all-time low—a befuddling reality for operators trying to serve up more healthful fare.According to new data from the NPD Group, a Port Washington, N.Y.-based global market research firm, 23 percent of the American adult population is on a diet at any given moment—the lowest percentage since NPD began tracking Americans’ eating habits in the 1980s.Meanwhile, the number of people who said ...
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