After years of following a bigger-is-better course, casual-dining chains are paring down their entrée portions to address dietary demands, though some brands admit to trepidations and recall a leading chain’s hasty abandonment of a sales-stunting portion reduction ploy not long ago. Willing to accept smaller checks in exchange for higher traffic, the 582 domestic units of T.G.I. Friday’s unveiled reduced portion options in March with a large-scale media campaign by the division of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?