That Domino’s Pizza and Bob Evans Restaurants launched product promotions in January is not particularly earth-shaking news, but the fact that both involved the eBay auction website indicates that restaurant chains have found a way to engage consumers through yet another nontraditional medium. Domino’s used eBay as a marketing partner for its “Anything Goes Deal,” sponsoring a “treasure hunt” on the site for premium items valued at $250,000. Bob Evans promoted its new ...
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