Domino’s Pizza’s promotional strategy in the first quarter highlighted side items like Parmesan Bread Bites, and while the move did not spur incremental traffic, it did drive gains in the average check and profit margins at the unit level, which is the first step toward eventually growing in the United States again, officials said. While the company’s domestic unit count declined a net nine restaurants in the first quarter, Domino’s aim is to set itself up for renewed ...
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