DUBLIN Ohio Wendy’s has added a 99-cent double cheeseburger to its value menu, matching the double-burger bargains already offered by McDonald’s and Burger King. In Southern California, BK is using billboards to tout its 99-cent double cheeseburger as being bigger than McDonald’s version. Privately, BK has acknowledged that McDonald’s $1 double cheeseburger has been a strong customer draw.“It is our belief that the dollar double cheeseburger is the most powerful weapon our competitor ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?