LOUISVILLE, Ky. It’s too early to tell whether KFC’s roll of the dice with a meat-as-bread sandwich like the Double Down pays off in sales, but early findings from one marketing research firm suggest that advertising for the product may be weakening the brand’s perception among consumers.Data from New York-based BrandIndex, which compiles consumer perception scores relating to hundreds of brands across several industries in the United States, revealed KFC may be giving back some gains from ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.