GRAND RAPIDS Mich. A group representing 90 Dairy Queen franchisees in Michigan has sued franchisor American Dairy Queen over a requirement that they convert their stores to either a DQ Grill & Chill or a DQ/Orange Julius format as a condition of renewing their franchisee agreements. The Grill & Chill and DQ/Orange Julius concepts were developed by the franchisor as contemporary reinventions of the traditional Dairy Queen concept, one of the quick-service sector’s oldest entrants. The ...
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