TIPTON, Ind. Three Dairy Queen restaurants owned by franchisee J.D. Restaurants Inc. have launched a mobile-marketing campaign that could be a model for the rest of the quick-service chain, according to a media report. Under the pilot DQ Mobile Rewards program, customers can send a text message to a code that allows them to qualify for a free combo meal of a hamburger, French fries and beverage, according to www.promomagazine.com. Six coupons will be sent to consumers’ mobile devices ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?