CANTON Mass. Dunkin' Donuts has hired popular talk-show host and Food Network star Rachael Ray to appear in advertising and work with the chain's culinary team in developing so-called "better for you" menu items. By choosing Ray, who also is well known for her "30-Minute Meals" cookbooks and classes, Dunkin' Donuts is banking on her celebrity status to help sales. But the results of similar star turns have yielded spotty results for restaurant chains. Applebee's International Inc. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!