While compiling the special report in this issue, I learned something unexpected about myself. After years of believing I was a late-to-the-game baby boomer, I found that I’m actually a groundbreaking Gen Xer. Defined loosely as the age group between 30 and 50, Gen Xers are a social, family-oriented bunch that seeks out quality in our dining experiences. Check. If you want your brand to resonate with me and my cohorts, atmosphere matters — a lot. Once we’re smitten, ...

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