SANTA BARBARA Calif. Herb Peterson, the McDonald’s franchisee who invented the Egg McMuffin, died at age 89 at his home here. The Chicago native was still active as co-owner and operator of six McDonald’s restaurants in Santa Barbara and Goleta, Calif. Peterson began his association with McDonald’s as vice president of the ad agency D’Arcy Advertising, where he wrote McDonald’s first national ad slogan, “Where Quality Starts Fresh Every Day.”He eventually became a franchisee and ...
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