COSTA MESA Calif. Calling it “round three” in the ongoing chicken wars, El Pollo Loco this week is airing commercials in select markets pointing out an “unexpected ingredient” in rival KFC’s new grilled chicken: beef powder and rendered beef fat. The 15-second spots feature El Pollo Loco president and chief executive Steve Carley standing in a pasture with cows, explaining the beef ingredients used in KFC’s chicken marinade. A cow responds with a plaintive “moo.” The ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!