IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to keep the chain’s flame-grilled chicken to themselves. The campaign is a “fantastical twist” on El Pollo Loco’s strategy for reaching the Hispanic market, chain executives say. —El Pollo Loco has launched the first of four new ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!