Moe’s Southwest Grill franchisee Neil Solomon was tired of being ripped off by customers redeeming counterfeit paper loyalty cards at his Altamonte Springs, Fla., outlet. So, in an effort to address the problem, he turned to a program built around text-messaging applications and handheld devices at the point of sale.It was the right decision, the single-unit franchisee says.Not only did it put an end to the counterfeiting problem, but it has also helped boost customer frequency.Electronic ...
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