When fine-dining operator Union Square Hospitality Group opened Shake Shack in New York City’s Madison Square Park, no one expected a hit. The outdoor burger joint was developed as part of the revitalization of the area, says David Swinghamer, president of USHG’s growth business division. The hope from the outset was that it would break even.“Never had we thought it would be this wildly successful,” he says. Shake Shack debuted in the spring of 2004 and soon ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!