FALLS CHURCH Va. Billions and billions served? It’s way too early to make predictions. But entrepreneur Hans Hess has high hopes for Elevation Burger, his fast-casual restaurant here. He feels the time is right for mainstream acceptance and franchising of a concept built around a limited menu of hamburgers made from 100-percent organic, grass-fed and free-range beef; French fries cooked in olive oil; veggie burgers; and hand-scooped milk shakes — all served in snappy fashion from an open ...

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