Burger King became the latest quick-service player to edge into casual-dining pricing territory when it began rolling out its Fire-Grilled Ribs eight-piece combo meal for $8.99 in major markets earlier this month. But while other QSR operators have offered items that are near or exceed $9 — Subway sells its Big Philly Cheese Steak sub for $9.28 in some markets — observers say Burger King’s attempts to establish a broader range of menu prices could result in customer ...
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