When it comes to growth, Todd Parent, founder of the 41-unit Extreme Pizza chain, believes that restaurateurs should learn to walk before they run.Or, to put it in the parlance of the extreme-sports-theme pizza concept, one should learn to swim before they kiteboard, a water sport that involves riding a surfboard while harnessed to a large kite.Parent founded San Francisco-based Extreme Pizza in 1994 as a take-and-bake pizza concept. But very quickly his customers made it clear he needed to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?