Family-dining chains are acting a bit like the scrawny kid on the playground who is finally starting to defend himself against attacks by the bigger bullies. Tired of losing customers to fast feeders and casual-dining brands, family-dining chains are working aggressively to win old customers back and attract new ones with a host of rebranding initiatives. Like Rip Van Winkle awakened with a steroid shot, many family-dining operators are overhauling their menus, store designs, customer ...

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