LEXINGTON Ky. Facing giant Pizza Hut’s new pasta line, as well as the challenging overall economic environment, quick-service noodle seller Fazoli’s has launched a giveaway campaign to build awareness and traffic. The 264-unit, Lexington-based chain on Monday unveiled its “Italian Revolution” marketing endeavor calling for the “overthrow of overpriced Italian” foods. It features an Internet microsite at www.freespaghetti.com, a Web coupon for a spaghetti dish that ...
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