At the beginning of Lent, the 40-day, pre-Easter season for Christians, many U.S. customers will be giving up meat on Fridays or personal vices starting today on Ash Wednesday. Restaurants, however, are not willing to give up anything, especially sales. Not only do savvy independent restaurateurs ready their Friday night fish fry promotions and upsell seafood entrées during Lent, but several quick-service chains have deployed their marketing and research and development dollars into ...

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