At the beginning of Lent, the 40-day, pre-Easter season for Christians, many U.S. customers will be giving up meat on Fridays or personal vices starting today on Ash Wednesday. Restaurants, however, are not willing to give up anything, especially sales. Not only do savvy independent restaurateurs ready their Friday night fish fry promotions and upsell seafood entrées during Lent, but several quick-service chains have deployed their marketing and research and development dollars into ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!