You would think that flames shooting out of a human’s mouth in a TV commercial would be funny, and it is. You might also think that a flame shooting out of a human’s mouth is a predictable way to promote sandwiches called the Flame Thrower Chicken Sandwich and the Flame Thrower GrillBurger at Dairy Queen, and you’d be right. But it’s a good way. If by some chance you’re wondering whether I’m a sucker for flame-spewing humans and think the ad is hilarious, I am and I ...

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