It was way back in the 20th century that pita first took the mass market by storm. The slightly exotic flatbread offered a break from the same-old, same-old with the added benefit of hand-held convenience. Bakers Square’s Perfect Pitas and Jack in the Box’s Chicken Fajita Pita are the latest iterations of product lines that debuted in the 1980s and have since become menu fixtures. Pita’s popularity opened the door to the wrap craze, which took tortillas from Mexican to ...

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