Chicken is in play. Consumers are eating it differently and restaurants — especially in the quick-service segment — are responding with a host of new offerings.
 KFC’s introduction of grilled chicken last year resulted in a marked drop in sales of bone-in fried chicken, according to market research firm The NPD Group. And since then several operators have unveiled new incarnations of America’s favorite fowl.
 Most recently, KFC grabbed headlines with its ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.