What will the focus group of the future look like? For those of us who were old enough to watch “The Brady Bunch” when it ran in prime time, today’s focus groups are shockingly similar to those at the beginning of our careers. Same one-way glass. Same semi-retired, ex-brand manager/mother of 1.5 children “moderating” the same group of target consumers gathered using more or less the same screening technique. Didn’t anyone think of a better way of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?