LOS ANGELES Brick-and-mortar restaurants, including the well-established Canter's Delicatessen and Restaurant and Border Grill, are jumping on the food truck bandwagon as a way to expand their brand and generate incremental sales. Canter’s Deli, which first opened in Los Angeles in 1931, launched a food truck on Friday. Border Grill in Santa Monica, Calif., was one of the first brick-and-mortar operators here to join the recent wave of more upscale gourmet food trucks, launching a leased ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.