LOS ANGELES Brick-and-mortar restaurants, including the well-established Canter's Delicatessen and Restaurant and Border Grill, are jumping on the food truck bandwagon as a way to expand their brand and generate incremental sales. Canter’s Deli, which first opened in Los Angeles in 1931, launched a food truck on Friday. Border Grill in Santa Monica, Calif., was one of the first brick-and-mortar operators here to join the recent wave of more upscale gourmet food trucks, launching a leased ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!