WILBRAHAM Mass. Friendly Ice Cream Corp. is looking to revitalize the fortunes of its 505-unit Friendly’s family-dining chain. —With a new fast-casual prototype and a new leader at the helm, The company, which was acquired in 2007 by Sun Capital Inc. after years of sliding sales and internal conflict, said in December that it would begin testing Friendly’s Express, a fast-casual concept offering quicker service within a smaller, more versatile footprint, next year at ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?