WILBRAHAM Mass. Friendly Ice Cream Corp. is looking to revitalize the fortunes of its 505-unit Friendly’s family-dining chain. —With a new fast-casual prototype and a new leader at the helm, The company, which was acquired in 2007 by Sun Capital Inc. after years of sliding sales and internal conflict, said in December that it would begin testing Friendly’s Express, a fast-casual concept offering quicker service within a smaller, more versatile footprint, next year at ...
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